07/02/2008
Catglobe welcomes MMR from Iceland.
MMR is a full service market research agency based in Iceland.
On Catglobe
We believe that the best way for ourselves to succeed is to provide our clients with the tools to realise the opportunities contained in their data in near real time. A simple idea in theory but notoriously difficult to implement in practice – that is until we discovered Catglobe, probably the most inclusive and streamlined fieldwork and reporting tool available.
Managerial:
MMR is headed by Mr. Olafur Thor Gylfason BA, MSc. Olafur holds a B.A. Degree in Political Science from the University of Iceland and a M.Sc. Degree in Social Research Methods (Statistics) from the London School of Economics. Olafur was previously CEO for Birtingahusid, a leading media agency in Iceland (since2002), Associate Director at Research International MSC in London (since 1998) and Senior Analyst at PricewaterhouseCoopers in Reykjavík (since 1995).
Our areas of expertise:
• Advertising Research
• Brand Equity Modelling
• Conjoint Analysis
• Decision Modelling
• Eye Tracking and usability testing
• Market Segmentation
• Pricing Research
• Multilevel Modelling in branding and
organizational contexts
• In depth qualitative research and
analysis methods |
Key quantitative analysis tools:
• Clustering (k-means, hierarchical & simultaneous)
• Conjoint analysis
• Correspondence analysis
• Decision trees (CHAID)
• Discriminant analysis
• Factor analysis
• Latent class analysis
• Latent trait analysis
• Log linear analysis
• Multidimensional scaling
• Multilevel Modelling
• Principal components analysis
• Regression models |
10/01/2008
mindline goes international
Since January this year the mindline-group - located in Hamburg, Berlin and Nürnberg - is the first German full member of the international research network and platform Catglobe.
Catglobe is a partner company of independent market research institutes mainly operating in Eastern Europe, UK, Ireland, Scandinavia and China. The further development of the network created in 2007 is proceeding rapidly.
Catglobe’s central, internet-based project administration allows a constantly high quality at a concurrent cost-efficiency – and this for CATI, CAPI as well as online.
Furthermore Catglobe partners benefit from a methodological and intercultural exchange with other partners. Clients receive ascertainment and result transparency, as each has access to a protected project area.
“The mindline group strengthens its global and methodological driving force, nevertheless staying locally anchored and committed to customer service – a combination which seldom can be achieved by international institute heavy-weights.”, states Managing Director Stefan Ruthenberg.
24/04/2007
Vaekstfonden propels Catglobe into Europe
DKK 10 million from Vaekstfonden propels Catglobe into Europe Vaekstfonden enters with a 25 percent ownership share of the research company Catinét’s new international spin-off Catglobe A/S. Catglobe is based on a revolutionary business model that combines a total IT-solution with the possibility to form international partnerships among the research companies that buy the solution. Catglobe will be headed by Christian Stjer, the founder of Catinét. With a capital contribution of DKK 10 million from Vaekstfonden and the formation of a new board, Catglobe A/S now receives the financial support and the management it needs to spread its unique business concept to the rest of Europe and later on the rest of the world. Catglobe A/S is a spin-off company of the Danish research company Catinét, and it now stands posed to revolutionize the international research business with a business concept that combines a total IT-solution with international partnerships.
09/08/2007
Awards & Achivements
About Gazelle Growth
GazelleGrowth is the winning tender offer of the Danish Agency for Science, Technology, and Innovation and is lead by a consortium of partners that have in-depth personal experience with finance, internationalization, business development and industry-specific knowledge. The Ministry subsidises the program with a total of 32 million DKK and the consortium of partners contribute with another 25 mill DKK.
GazelleGrowth is establishing a world-class foundation for internationalizing Danish gazelle companies.
We expect that many new international Danish "beacons” will arise in the wake of GazelleGrowth. The intention is to build a growth machine, which will continue to operate after the initial funding from the Ministry ends.
A high international standard is the common denominator of its program design, including the coaching networks and the configuration of the Steering Committee.
GazelleGrowth focuses specifically on:
• Sharpening your international market definition and focus
• Clarifying your international value proposition
• Developing a strategic plan for a strong market introduction
The consortium of partners supplies substantial co-financing and represents all stages in the program design: inflow of gazelle candidates, general training, international counselling, market access, capital and network.
The GazelleGrowth Program has selected its first round program participants!
• 3Shape : 3D scanning software for dental and hearing aids
• Agnitio : Sales force analytic software for pharma industry
• Capasystems : Virtualization and remote computer management
• Catglobe : Research and survey software platform
• Conscius : Monitoring software for logistical processes
• NoiseLimit : Development of low-noise CPU coolers